Vivente Vinhos Vivos

• Brand Strategy

• E-commerce

• UX & Web Design

• Photo & Video Production

• Content Strategy

• CRM

• Paid Media

The Challenge
Vivente was already featured on the wine lists of top Michelin-starred restaurants in Brazil, but its direct-to-consumer (DTC) channel wasn’t reaching its full potential. The e-commerce store lacked structure, the brand identity didn’t reflect the quality and consistency of the wines, and there was no CRM or paid media strategy to boost online sales.

We took a full-funnel approach to build a stronger, more profitable DTC presence:

• Repositioned the brand with a new strategy and identity

• Designed and developed a new Shopify store focused on storytelling and conversion

• Directed new photo and video production to visually express the brand’s essence

• Built a cohesive content strategy across campaigns, seasonal launches, and educational posts

• Launched CRM flows and email marketing automations to increase retention

• Activated paid media campaigns for product launches, remarketing, and conversion

The Results

• 40% year-over-year revenue growth

• 2x increase in conversion rate

• 18% increase in average order value, thanks to a curated bundle strategy

This end-to-end work helped position Vivente as one of Brazil’s leading natural wine brands — now with a thriving digital presence that matches the quality of what’s in the bottle.